experience
I've always been of the camp that it takes more than witty words to cut through the clutter of swamped social feeds and overloaded inboxes. Which is why I approach digital storytelling with a 360° approach — from content creation to cross-channel strategy, utilizing data (and a little gut instinct) to inform every move.
So, what does that actually mean?
During my tenure at Anthropologie, I've had the opportunity to...
Oversee brand voice and editorial messaging strategy for Anthropologie, Anthropologie Home & Anthropologie Weddings (2021 - Present)
... with a specialized focus on email marketing, paid & organic social content, media partnerships, print catalogs, and signage, to name a few
Be promoted from Senior Copywriter to Editorial Content Manager, leading a skilled team of writers, and delivering full-package seasonal campaigns (Anthropologie, 2022 - Present)
Let's backtrack a little more.
Before my current role, I...
Developed brand voice at Brahmin Handbags, leading messaging for email marketing, editorial blog posts, social campaigns, print catalogs, and more (Brahmin Handbags, 2018 - 2021)
Managed social content strategy and introduced engaging social-first content, contributing to 108% YoY increase in revenue in 2020 (Brahmin Handbags, 2019 - 2021)
Produced and creative-directed seasonal photoshoots, video shoots, and social campaigns (Brahmin Handbags, 2020 - 2021)
Pitched and wrote branded fashion and beauty editorials for powerhouse brands like Adidas, Macy's, Dyson & more (Refinery29, 2016 - 2018)
Interviewed top experts and talent for use in social, video, and editorial content (Refinery29, 2016 - 2018)
Wrote social-first bridal fashion and wedding content for AOL’s (then) wedding vertical, Style Me Pretty (AOL, 2015 - 2016)
Oversaw strategy and daily programming for Style Me Pretty and SMP Living’s combined 10.7 million social followers (AOL, 2015 - 2016)